Textual/Critical analysis of Good Design in the Digital age text

Main point/ideas of each paragraph
Editor’s note: Definition + evaluation of “good design”

1. PROBLEM – large number of digital products that fail to meet consumer’s needs
SOLUTION? A criteria/practical framework or some way of evaluating good, effective design?

2. PAST – ’49 – ’55 good design programme successful BUT only focused on narrow selection of good designs. Neglected majority of products representing technological change.

3. PAST – good design – form and function BUT in isolation from its use – didn’t consider context of use (daily life)

4. TODAY – good design is user experience/content/performance : 1. Useful; 2. Usable; 3. Desirable

5. TODAY – good design NOT JUST visual BUT ALSO engage the user/community by humanizing technology (human experience/enjoyment)

6. BUCHANAN - Trust a product has CONTENT and PURPOSE: what is its use? Why useful for me?

7. BUCHANAN – Designers need to build consumers’ trust: 1. Product must be usable (esp in first instance)2. Understand needs + limitations of users (common sense, knowledge of body, mind) in order to engage users (grace, elegance, excitement, marvel)

8. DESIRABILITY – first encounter w/product, USABILITY – this alone is not enough to create trust. Need to create DESIRABILITY, selecting one product vs another – feeling comfortable, identifying w/product

9. DESIRABILITY – To achieve this, 1. Relationship with marketing experts; 2. Add cultural expressions

10. CONCLUSION – good design = STRATEGIC DESIGN – balance of 1. Usefulness; 2. Usability; 3. Desirability. Apply this to each individual situation to achieve good design. Main point/ideas of each paragraph